Maybe the only thing that fashion doesn't wash is jeans. Whether we wore it loose or tight. Sometimes we have completed a very sporty and cute, sometimes sexy and provocative combination with it. These trousers, which none of us can give up now and which show up with the world-famous models of the brands, were originally produced from canvas for mine workers. Yes, you heard right! While the calendar leaves were showing the 1800s, the Industrial Revolution was taking place all around the world. More workers were required for the growing factories, that is, more labor force... Of course, the working hours of the workers were also increasing, and the need for durable clothing for these long working hours was increasing. Especially for mine and oil workers...
In the 1850s, German Levi Strauss, a manufacturer of tent cloth, moved to
Dan San Francisco, Bavaria, and opened a wholesale store. Does this name remind
you of the famous Levi's brand? Yes, it is him! Observing the workers' clothes
that were immediately torn, Levi Strauss came up with a solution by sewing
trousers from canvas. Although the first ones they produced were not very
comfortable and useful, they were incredibly durable.
Levi Strauss
In 1872, a letter arrived from Nevada tailor Jacob Davis, who was also a
client of Levi Strauss. He stated that he placed a metal rivet on the pocket
corners and button points of the trousers, thus making the workers' trousers
more durable. Davis was a regular customer of Levi Strauss and bought fabric
from him. In the letter, Jacos Davis was talking about a new type of trousers
he made himself. Then this amazing duo started using Denim. Denim is a fabric
dye. An indigo dye used to hide small spots on fabric. In this way, the
trousers became more useful, stylish and durable.
Now we always call jeans, but your mouth may be accustomed to Denim or
Blucin. Denim takes its name from the "Serge de Nimes" region of
France. This name has become 'denim' in the mouth of the Americans. Indigo blue
special woven cotton fabrics unique to this region were used in the manufacture
of trousers for Genoese sailors in the 19th century.
The amazing duo of Levi Strauss and Jacob Davis wanted to patent their
unique designs together. And on May 20, 1873, the patent was granted. This date
is the birthday of the navy blue jeans we know today…
The patent for this design, which makes men's work trousers more robust by
fastening the attachment points with rivets, was given to Jacob Davis and Levi
Strauss A.Ş. in 1873. Thus, a new garment and the first jeans appear in the
field of workwear.
The trousers drawn between two horses, pictured on the brand label of
Levi's brand jeans created in 1886, were used as a symbol of endurance. To
distinguish it from imitations, a red stripe on the pocket was added in 1936.
The number '501' in the XX model represented the lot number of the trousers
produced in 1890. Two back pockets were added to the model in 1901 and belt
bridges were added to 1922.
Thus, America met with jeans. Increasing interest in cowboy movies,
especially in Hollywood, caused jeans to become a staple in the 1930s.
II. After World War II, jeans spread from factories to the streets. So much
so that the people who were defined as rebellious youth at that time preferred
to wear jeans, and elite places of the period such as restaurants and theaters
began to turn people who wore jeans away from the door.
When we came to the 1950s, this trend spread all over the world with the
wearing of jeans by famous stars such as James Dean, Marlon Brando and Elvis
Presley. No one could stop the rise of blue jeans now!
Especially the poses of the famous names of that period, Marlon Brando,
Marilyn Monroe, Elvis Presley, James Dean, with their jeans had a great impact
on this spread and increasing the popularity of the product.
Everyone from hippies to anarchists, from workers to wealthy people began
to wear jeans, which were at first the symbol of the working class and then
identified with rebellious youth.
Let's come to Turkey! Why do Turks call these trousers as jeans by the
Americans and denim by the French? The reason for this is an entrepreneurial
gentleman named "Magnificent Jeans". Yes. If their name is Gorgeous
and their last name is Jean. Gorgeous Jeans, who settled in Edremit from
Yugoslavia when he was 3 years old and worked as a tailor's apprentice; To
improve himself, he studied at La Deveze Derrox, which is considered one of the
best tailoring schools of the time. When he was in France at the end of the
40s, he was looking for cheap and durable materials to dress workers and
peasants, and the attention of Magnificent Jeans was drawn by jeans. He admired
its strength and style of sewing. He managed to produce the same when he
returned to Turkey.
When we came to the 1960s, it reached the level of 200 jeans production per
day in its workshop. The jeans became very popular among the workers and
peasants and were branded as JEANS.
However, in Özal's era, the doors were opened with the free market economy
and with the entry of foreign brands into the domestic market, the denim jeans,
which had been in the 1st place until then, have now become 2nd class. Thus,
the company, whose sales decreased, stopped production in 1992.
There is also a claim about jeans. prof. Dr. According to Halil İnalcık,
the homeland of jeans fabric is Turkey, not the USA. According to him, the 15th
and 17th centuries. The cottons grown in Denizli and Akhisar between the years
of 2000 began to be dyed with blue dye coming from India.
This blue material, denim, which was later brought to Izmir, was first
exported to France-Marseille. From here, the Spaniards took the cloth to the
colonies in the Americas and clothed African slaves.
America, on the other hand, turned this into an industry and slept on
jeans, or jeans as we say.
The annual production of jeans in the world exceeds five billion. This
corresponds to 1.5 jeans per person in Europe and 4 in America. Sector
representatives, on the other hand, aim to consume one pair of jeans per person
per year.
Jeans are more than just trousers nowadays. You can use shirts, coats,
shoes, bags however you want. Jeans have never gone out of fashion for half a
century, and they don't seem to be. We love you very much and we can never give
up on you: JEANS.
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