When we look
around, we come across many entrepreneurs. Some of these entrepreneurs sell
great products, some offer unique services, some come up with an incredible
idea or run a business based on an existing idea. Every entrepreneurship has
its own risks and conditions. However, there is a new type of entrepreneurship
that is still in its infancy. Unlike other entrepreneurship styles, this
entrepreneurship involves less monetary investment and risk, but requires more
time, perseverance and energy. These entrepreneurs are commonly known as
infopreneurs, who take advantage of the target market's data consumption needs,
wants, and desires.
Who is
an Infopreneur?
An infopreneur
is an entrepreneur who makes money by collecting, organizing and selling
information in a niche market (online and offline). The term infopreneur is
derived from the words knowledge and entrepreneur. In simple terms an
infopreneur is an entrepreneur who makes money through knowledge by recognizing
the lack of knowledge. Simply put, an infopreneur is a professional who gathers
information from multiple sources, personal experiences, and uses it to create
a unique package for consumers. And while the internet has greatly simplified
this process, the term itself actually predates the era of digital celebrities.
The term
infopreneur was found to be trademarked in 1988 by Harold F. Weitzen, who
published the first book, "Converting Data to Dollars," on February
1, 1984. videos, audio cassettes, CDs, talk shows, etc., on infopreneurship.
While creating information resources, it has become a rising trend with the
development of the internet, as anyone with a computer and internet connection
can start a business by providing valid information and information about a
particular niche.
Infopreneurs
are a phenomenon that is changing the face of entrepreneurship as they have
proven that it is possible to start a business without the need to hire staff
or equipment or invest enormous amounts of capital or even have very low
financial risks.
Types
of Infopreneurs
In general,
there are 7 types of infopreneurs. These are as follows:
·
Course
builders: These infopreneurs create full-fledged courses and sell them on their own
websites or online marketplaces.
·
Writers:
Such
infoprincipals put their expertise, experience, and insights into a book or
e-book and make money by selling them.
·
Niche
Bloggers: Usually bloggers don't sell anything. They share their thoughts, expertise,
experiences and insights on a public platform. they make money by advertising
or partnering with the brands they advocate.
·
Niche
Podcasts: Niche podcasts are similar to bloggers, but the only difference is the
platform. Podcasts share their information in the form of audio.
·
Niche
Vloggers: Vloggers
are bloggers who share their knowledge in the form of videos.
·
Speakers:
Speakers are
experts in their field, influencing others with their speech. His business
model is to attend programs prepared to talk about an event for money.
·
Coaches:
Coaches are
people who help others unlock their personal potential. They provide important
service both online and offline.
·
Consultants:
A consultant
is an expert who provides professional advice to businesses and individuals.
·
Thought
leaders: A
thought leader is a niche expert that people follow when making decisions about
that niche. They work through many channels, including even social media.
How to
Become an Infopreneur
Being an
infopreneur is a way to turn passion into profit. One of the best advantages of
being an infopreneur is that you don't need to be in a specific place to work. However,
it requires the entrepreneur to have more than average knowledge of the niche
in which he or she wants to start a business.
Steps Taken to Become an Information Entrepreneur
As with any venture,
there are some basic steps to be taken to become a knowledge entrepreneur.
These steps
can be listed as follows:
Choosing a niche
First of all,
it is necessary to decide what knowledge is available and whether the target
market will benefit from the knowledge should be determined. Choosing a niche
is probably the most important step in becoming a knowledge entrepreneur. If an
online initiative is desired, an idea hypothesis can be made using tools such
as Google Trends, Google Adwords, Market Samurai, Buzz Sumo. These tools are
tools that make research and verification easier.
Choosing
a channel
After
confirming this hypothesis, it should be decided in which format the product
will be prepared freely. Books, ebooks, videos, podcasts, tutorials, webinars,
etc. Platforms are some of the ways Infopreneurs can use to sell their products
and ideas online.
Creating
a personal brand
Building a
personal brand is absolutely essential to informing clients about the
infopreneur. Providing factors such as brand colors and logo creation required
to create a brand are important in creating a successful brand. It is possible
to gain a foothold in the market by having a website that is the cornerstone of
the business, the product going live and giving the product a brand name and
value. Having a text, audio or video blog along with the website gives more
specific and personal information about the business and is truly integral to
deciding whether the business will be successful or not.
Developing
a revenue model
Until this
step, there is no possible way to monetize the website. so it is important to
monetize the website in order to generate revenue from the website. The most
popular mechanisms are consultation fees, affiliate marketing, Google adsense
ads, fees for recommending a product. Many infopreneurs eventually become
influential in their niche and often charge fees to provide advisory services.
Identifying
marketable information
Starting a
successful business as an infopreneur requires the ability to identify
marketable information. It's one thing to take raw data and turn it into
valuable information for consumer use, it's quite another thing to turn data
into information that people are actually looking for. The information
generated needs to offer a solution to a problem for the target audience. In
addition, it should be presented in a way that people will find valuable enough
to pay for it. When looking at the data and trying to create a crystal clear
image that will appeal to the target market, you need to consider the following
factors:
·
Age group
·
Gender
·
Social status
·
business line
·
family history
·
Location
·
Potential problems, dreams or goals
The better the
market is narrowed, the greater the profit potential. Although the content is
wide and deep, if the gains are low; start from the beginning and narrow the
target even further. Because extensive information does not allow people to
address the way they want to pay.
Choose
a topic
It is not
possible to work with any data while attempting information. It is necessary to
produce valuable information based on the data studied and the industry in
which it is applied, within the knowledge of the person. The more valuable your
information, the more likely people are to pay for it.
Work
experience, favorite hobbies and employment experiences should be considered
when looking at datasets in applicable fields. Regardless of past experience in
a particular field, it is essential to further study and specialize in that
field. It is also important for the knowledge entrepreneur to keep himself
up-to-date and apply what he has learned to take action. Also, one should keep
the following points in mind.
·
Don't underestimate his knowledge
·
People value answers from those who have overcome a similar challenge
·
Entrepreneur creates a product for the target audience, not for himself
·
It is necessary to structure the information so that it is easier to
understand
·
The knowledge entrepreneur must bring a personal feeling to his work
·
Experience and knowledge should be used for readers to fill in the gaps in
the data.
·
Readers should be encouraged to take action
·
If the person is not knowledgeable about the subject, they should not write
because it is easy to detect fake content and this harms credibility.
HOW DATA AND INFORMATION IS TURNED INTO INFORMATION PRODUCTS
There is no
common form that content must take in order to be successful as a knowledge
entrepreneur. When all information is put together in the same format, it may
not be of equal interest to readers every time. Therefore, it should be
prepared in a form that will attract the attention of the audience according to
the type of data processed and this information. Information can be produced in
a variety of formats, from webinars and blog posts to e-books, audio CDs and
online training videos.
How to
monetize these fact sheets depends on the form. Its forms can be exemplified as
follows:
·
E-book:
If you develop
an ebook, you can upload it as a PDF and allow people to purchase the bookEbooks
are a flexible format because readers can download them to desktop computers,
Kindles, iPads, Samsung Galaxy Tabs, and various other mobile devices.
· Webinars:
Presenting
information in the form of webinars on a website allows you to charge users a
monthly subscription fee to access content.
Google Adsense uses
its advanced technology to decide the content of the web page. It then serves
ads that are contextually relevant to the audience. Infopreneur is paid for
each click on the ads. Generating income by referring people from the website
is another way to monetize the website.
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