Various predictions have been made about the future of the Internet, and recently the most important of them is the "metaverse". Of course, these changes will have great effects for societies. In the new era, Metaverse will unleash incredible creativity and open new frontiers and horizons for brands and businesses.
The word
“metaverse” is a new word derived from the combination of the meanings of the
words “meta” (beyond) and “universe”. Metaverse is a collective virtual shared
space created by the convergence of virtually augmented physical reality and
physically persistent virtual space, including the sum of all virtual worlds,
augmented reality and the internet.
The term
"Metaverse" was first coined by science fiction writer Neal
Stephenson in his 1992 novel "Snow Crash". In “Snow Crash”, the
Metaverse is a hugely popular virtual world experienced by users equipped with
augmented reality technology.
The lifelike
virtual world is a shared sandbox where people are represented by digital
avatars. The virtual world constantly grows and evolves depending on the
decisions and actions of the society in it. People will be able to enter the
metaverse completely virtually (i.e. with virtual reality) or interact with
parts of it in their physical space with the help of augmented and mixed
reality.
Why is
Metaverse Important?
Even if the
Metaverse lags behind the fantastic visions captured by science fiction
writers, it is likely to generate trillions of value as a new computing
platform or content medium. But literally, Metaverse is becoming the gateway to
most digital experiences, a key component of all physical experiences, and the
next great business platform. The value of being a participant in such a system
is also great. Today, the “internet” has no owner, but when we look at the most
valuable publicly traded companies in the world, we see leading internet
companies in the top ranks. If Metaverse is really going to replace the
internet, it could also show a big rise in economic terms. Metaverse can
generate more and more opportunities than we see online. New companies,
products, and services will emerge to manage everything from payment
processing, authentication, recruitment, advertising, content creation,
security, and more. This means that the jobs of many today's employees will end
and transform.
How to
Install Metaverse?
For the Metaverse to work, countless new technologies, protocols,
companies, innovations and discoveries will be required and will not exist
directly like “Pre-Metaverse” or “Post-Metaverse”. Rather, it will gradually
emerge over time as different products, services, and capabilities integrate
and fuse, but it's helpful to consider a few key elements that need to be
fulfilled.
Metaverse requires infrastructure that does not currently exist. Because
the internet was not designed for anything close to this experience, it was
designed to share files from one computer to another.
Metaverse requires more than what video conferencing and video games offer,
and a highly concurrency infrastructure. Most video chat programs allow up to a
few dozen people to talk to each other. If there is a situation that reaches
hundreds of people, a live broadcast image of a few people is delivered to the
audience instead of two-way sharing.
Metaverse'ün
Gelişimine Hangi Şirketler Katkıda Bulunabilir?
1. Microsoft
Microsoft has hundreds of millions of combined user identities through
Office 365 and LinkedIn. It is the second largest cloud vendor in the world. It
has a comprehensive suite of business software and services covering all
systems / platforms / infrastructure. To that end, Metaverse offers an
opportunity to reclaim the operating system/hardware leadership that Microsoft
left during the transition from PC to mobile.
2.
Facebook
While Facebook
CEO Mark Zuckenberg hasn't made it clear of his intentions to develop and own Metaverse,
his obsession with it seems pretty obvious. Facebook will be more impacted by
Metaverse than any other company as it will build a bigger and more capable
social graph and represent both a new computing platform and a new engagement
platform.
3.
Amazon
Amazon most
obviously will always want to be the primary place we buy products from. In
addition, the company is already the world's largest cloud vendor with hundreds
of millions of credit cards. He's been working on a media provider, e-commerce
platform, and reportedly AR glasses for a multitude of different consumers.
4.
Apple
As you know,
Apple owns one of the largest consumer electronics manufacturers and the
largest game stores of the modern age. In addition, the company is investing
heavily in AR devices and IoT technologies to help the Metaverse. However,
creating an open platform where anyone can access all user data and device APIs
goes against Apple's values and business strategy.
How
Will the Metaverse Affect Our Lives?
Existing online platforms allow users to move freely for certain services
and within certain limits, but limit interoperability between platforms. You
can build anything in "Minecraft", but you cannot export your
creations to a "Fortnite" map. Metaverse will allow users to create
their own content and distribute it freely in a widely accessible digital
world.
Unlike the modern internet, Metaverse users will experience all the changes
in real time. If a user makes any changes to the Metaverse, that change will be
permanent and immediately visible to everyone. Metaverse's persistence and
interoperability will provide users with greater continuity of identity and
experience compared to the modern internet. In Metaverse, users will not need
to have separate Twitter profiles, “Fortnite” characters, and Reddit accounts,
they will be themselves on all channels. This continuity of identity will be
the key factor behind how users buy and consume content on the Metaverse.
When
Will the Metaverse Coming?
There are
still quite a few obstacles on the way to a true Metaverse. The biggest hurdles
are also hardware limitations. Currently, worldwide networking and computing
capabilities will not yet be able to support an enduring digital world that can
be experienced in real time by millions of concurrent users. Even with this level
of networking and computing power available, the energy consumption of such an
effort would pose problems for both national electricity grids and the
environment.
If the
hardware and energy technology are sufficient, extensive cultural changes will
be necessary to foster a true Metaverse development. Relatively high-quality
virtual reality and augmented reality technologies are already available to
consumers. According to a 2020 report by Thrive Analytics and ARtillery
Intelligence, less than 20 percent of Americans are familiar with VR headsets. Also,
experts predict that devices like VR and AR have a chance to surpass game
consoles by 2025 at the earliest.
What
are Metaverse Projects?
Metaverse
Economy Projects
Companies will need to transform their marketing strategies from buying ads
online to versions that can be used in a shared virtual economy. Companies will
need to do market research on their new customers in the database. How people
behave and what their preferences are in the meta-universe can be completely
different from how they behave in real life and what they shop for.
Metaverse
Culture Projects
In the Metaverse, people won't be wandering around one by one. They will
form friendships and relationships that will influence their decisions. Brands
will need to continue to adapt to playstyles and interactions. Customers will
not only be able to talk to brands like on social media, but also interact with
them in 3D form.
Metaverse
Shopping Projects
Virtual fashion, avatars and virtual real estate (housing, cars, etc.) will
have their own value in the Metaverse. Companies will have to design brands for
different people at different stages of the economic situation. People who
invest in metadata may have their own businesses and properties on the
Metaverse, so there may be opportunities to partner with businesses that do not
exist physically. Virtual fashion houses and designers will have the
opportunity to enter an entirely new digital priority clothing market.
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